Jessep Entertainment & Sports Lawyers’ Principal, Mathew Jessep is quoted in the Herald Sun‘s story on the growth and growth of esports:
“Esports Games Association Australia chief executive and sports lawyer Mat Jessep said while some questioned whether or not esports needed the Olympic Games, he looked at it a different way.
“I flip that and think the IOC will need esports, so I can see it happening,” he said.
“From a commercial point of view it makes a lot of sense for the IOC. They lost McDonald’s as an Olympic partner last year around the same time as McDonald’s announced that they were becoming a partner with the Overwatch video game title. That might have been coincidental but it was a really neat coincidence for esports to see a major global supporter of the Olympic brand jumping off midterm and onto esports.
“From an audience point of view, from a fan engagement point of view, it’s just so strong an argument for a body like the IOC to partner with esports.”
“If we look at esports as a big bucket, it’s only getting bigger,” he said.
“Esports fans are all digital natives. They’re all living in the digital world. Some of them don’t even have free-to-air TV screens. This is where traditional sports are wanting to get to, they’re wanting to get better engagement in the digital world.”